Jack, in regards to your comment on 'Dealer Margin' I have a pretty good idea of what mark-up is on these rods (and most other manufactures) but just how much is the average angler willing/expected to absorb. And yes I know, inventory, wages, rents, advertising, licensing and the like all cost money.
Look at a store like Whole Sale that carries 8 or 10 different manufactures as well as each manufactures whole line-up and ask yourself how can they afford to have so many selections? well that's mark-up, now look at a smaller store trying to compete with the big boys (because we've pretty much forced them to with our shopping habits) and they have to mark-up even more to allow them to bring in the selection we want.
I sometimes wonder, is pricing set at what we are perceived as willing to pay and not necessarily what we need to pay to allow the manufactures/shop owners to break even (not sure how profitable one expects to be in this industry)? I think in the end we can only look at ourselves as to the reason for these prices.
I had a conversation the other day with a couple guys after looking at a rack of rods (high end to low) you could find flaws in almost every rod, guides, components, finish, wraps, cork, ect. Although some of the less expensive, off-shore built rods looked a lot better than the supposed American made rods.
Colin