Amen.
My little story about Fish Tales..
I had heard so many people raving about this shop I had to go and check it out. Very first time in there, one of the owners greets me, shakes my hand, asks my name and what I'm looking for. Awesome. But here's the kicker.. second time I went in the store ever in my life.. it was probably at least a month after the first time.. walk in and the owner says "hey Ryan, how's it going?" I couldn't even remember his name.. had to ask him to remind me. Excuse me?! I've been in here once and this guy is calling me by my first name? I've been a loyal customer ever since that moment! I'd be lying if I said I haven't bought a thing or two at other stores, but Fish Tales will always have the bulk of my purchases simply because of my first two visits. Blew me away.
In contrast.. I've been in a different local fly shop about 6-8 times so far, and I don't think the owner has ever even given me a simple 'hello'. Boo.