Oilsands investments can be very profitable but they are also very risky. The NEB figures are from around 2004 and are out of date. Although producers try to keep this secret, cost per bbl (including a capital cost component) for the existing developments probably varies between $35 and $65. Don't forget oil was $26 in 2003 and below $40 in 2009(not to mention that in 1998 the price went below$11) In other words some multi billion dollar operations were under water very recently. In addition to the oil price risk enormous construction cost overuns have been the norm,fires and other calamities commonplace and there is even technological risk--see Nexen/Opti Long Lake. Finding and producing oil,conventional or otherwise, is an entrepreneurial activity that demands levels of investment and assumption of risk which are unheard of in other industries. On the conventional side, when Ed launched his "Our Fair Share" review(gee,how was that going to turn out!) and jacked royalties oilpatch entrepreneurs headed for the hills of Northern BC and SE Saskatchewan. Ed's constituents noticed no one was hiring their excavators and water trucks or staying in their motels and some of them got it--EVERYONE IN THIS PROVINCE OWES THEIR PROSPERITY TO THE OIL INDUSTRY. Although he doesn't say it I gather Don is advocating increased royalties, taxes or price controls. Wildly excess profits are distasteful but can we agree that if you take a huge risk you might be entitled to a jackpot and can we also agree that if you are an Albertan high oil, gasoline, and natural gas prices are A GOOD THING.