End of an era.
Maybe Sliver Doctor, Taco, or others can chime in to add details, but it all started in the 1960's when Barry Deacon and Otto Krumes started a sporting goods store downtown called Barotto's. Their shop were more geared to shooting and hunting.
Barry, and Otto, were killed in a car accident in 1970-71. They were on their way to go hunting in northern AB in Barry's new El Camino. After their estates were settled, the amalgamation of Frenchy's and Barotto's happened and were combined at the 9 ave SE location. I am pretty sure Frenchy's was there before. I know in 1971 I bought a new Mitchell 300 there, and am pretty sure it was just called Frenchy's at that time. As I remember after that, in 1972, the fishing side was Frenchy's, the firearm/hunting side was Barotto's. My purchases in 1972 were a Berkley Cherrywood 7 weight fly rod with 'matching' Diawa 720, and a Zebco Cardinal 4. That Cardinal cost more than the fly rod and reel combined.
In January 1986, the store was badly damaged by a fire that started in one of the rental suites above the main floor. I remember this part because my just purchased brand new Browning 1886 was in the back and did not survive the fire. I am sure by that year, the Frenchy's name was gone and it was just Barotto's.
After the fire and resulting massive water damage fire sale, the store ended up on 58 ave SE as WSS, then on to its present, and apparently final, location.