personally I don't really like to shop at bass pro all that much, its so impersonal most of the time. Wholesale sports isn't far behind with being impersonal, although I have had good experiences at both from time to time. But one thing that both these Huge chains don't have is passion. When you walk into an independent shop, it screams passion. That is why I have no problem paying more at places I have better experiences in. I own a retail business and I am told quite frequently that although larger stores may be cheaper, nothing compares to customer service and passion.