Western Canadian Fly Fishing Exposition

[chrisbird]

Hey FFC -

The following note was sent out today. Information about the media awards mentioned below will be posted as a separate topic in the forums. Look forward to answering any questions that you may have.

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In January of 2001 Calgarians were introduced to the Western Canadian Fly Fishing Exposition. Over the last 14 years it has grown to represent all of western Canada and throughout that time so many great friendships have been formed. The show floor is always packed full of folks who have become part of our extended family. The exposition has become the annual "watering hole" for the western Canadian fly-fishing community, is well respected by industry and is a must attend event on the consumer show circuit.

For the Bird family, this event has afforded the opportunity to remain close, which for us, is so much more valuable than any financial measurement. So many good things have come from the exposition, including Fly Fusion Magazine, the International Fly Fishing Film Festival, Fly Fusion Television and a new project in development. We can’t begin to express just how grateful we are to you, the exhibitors, for your loyal dedication.

For the 2017 trade show season we have decided to not produce the exposition. Instead, we will produce a new awards event in Calgary designed to reward those individuals and companies who are vested in the pursuit of well-done fly-fishing media. We are also going to take the opportunity to join the show circuit (The Fly Fishing Shows) and visit a number of different cities throughout North America with the magazine - that is long overdue!

We believe wholeheartedly in the value of connecting with the fly-fishing community face-to-face. We are not closing the doors on the exposition and hold the ongoing option, desire and capacity to produce the Western Canadian Fly Fishing Exposition at any time in partnership with the will and needs of the fly-fishing community.

On behalf of the Bird family - thank you!

[Jayhad]

Chris, to you and your family, thank you for all of your hard work for our community