Yeah fonts are really easy to change at any point. Also the angle or shape of the font . Weather its straight or wrapping the skyline and fish or whatever......... that can change at any point. Its the skyline and the fish that are the only hard points to mess with. ( Not really that hard. lol ) My problem is I have thousands of fonts,,,,,,, trying to pick one I think everyone will like or the best out of 4000 is a tuff task. but once picked its a 3 min job.
I agree with the logo from a distance...... but: Examples FEDEX WALMART PETRO CANADA MCDONALDS BEST BUY STAPLES UPS etc etc, none of those are fancy. None of these logos sell clothing etc. You wouldn't where a shirt unless you worked there. But yes I know where your coming from. We just need to look at logos that are not to much, simple but attract both young and old. I'll look at logos from companys like....... other fishing products, snowboards, ski's, bikes ( Harley ). I think thats more of a logo that sells.......